It’s no coincidence that Steve Jobs and Mark Zuckerberg are always seen in the same thing. They wear a uniform to promote brand consistency and to maximise the time they have for business over style. Even in the most casual of businesses or exhibitions it’s a good idea to make sure your staff are wearing a uniform for a few reasons.
1. Sense of teamwork
Often with jobs such as catering, exhibitor work and volunteering your staff will be a group of people that aren’t very familiar with each other. In this scenario a uniform can help them to feel like a team from the get-go and means they’ll find it easier to work together. It also helps a manager decipher who is on their staffing for the day as this may change if it’s a multi-day event.
2. Sense of professionalism
The same way a school uniform is supposed to teach kids to represent their organisation with pride, a work uniform will instill a sense of professionalism in your staff. They’ll be less tempted to act lazy or inappropriate if they know they can be identified as a member of your organisation and someone might notice their lack of professionalism.
3. Represents your brand to the public
Brand awareness is highly important in the days of social media and online marketing. A snazzy uniform with your company's logo is simple advertising that, if your staff are professional, will instill a positive image of your brand. It’s also a good way of helping persons at your event understand who they should be looking to for assistance.
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